Poland’s healthcare sector is experiencing dynamic growth, integrating modern technologies and adapting to the evolving needs of society.

Evolution of the Concept of Health

Health is now defined as a state of complete physical, mental, and social well-being, not merely the absence of disease. The improvement in medical services quality stems from investments in advanced equipment, specialized personnel, and the integration of technologies like artificial intelligence into diagnostic and therapeutic processes.

Telemedicine – The Future of Healthcare

Telemedicine combines medical practice with communication technologies, enabling remote diagnosis and treatment. Its development is driven by an aging population and the need for more efficient utilization of medical resources.

In 2021, approximately 79.8% of Poles utilized telemedicine services.

Advantages of Telemedicine:

• Reduced response time in emergencies.
• Access to specialist consultations regardless of location.
• User-friendly tools for patients of all ages.

Centers for the Treatment of Lifestyle Diseases

Lifestyle diseases, such as cardiovascular diseases, cancers, diabetes, obesity, and mental disorders, pose significant health challenges in modern society.

Plans for Poland include:

• Establishing centers dedicated to treating these diseases using innovative technologies and telemedicine.
• Integrating healthcare with scientific research.
• Reducing systemic costs and maintaining a larger proportion of the population in the workforce.

Medical Service Platforms

The digitization of the healthcare system, through projects like P1–P6, aims to integrate facilities, improve patient data accessibility, and enhance system efficiency.

Expected Outcomes:

• Faster response to medical emergencies.
• Decreased mortality from heart and circulatory diseases.
• Facilitated experience sharing among specialists.

Development of Aesthetic Medicine

The Polish aesthetic medicine market is rapidly expanding. In 2023, there was increased interest in biostimulation treatments, exosome therapies, and microneedling.

Trends for 2024 include:

• Growing use of artificial intelligence in devices and in the analysis and customization of treatment therapies.

Cosmetology and the Cosmetic Market

Poland has long been a significant exporter of cosmetics. In 2012, it ranked as the sixth-largest exporter globally, with exports to EU markets accounting for 60% of production.

Key Segments:

• Skincare and haircare products constitute over 35% of the market.

Long-term Prospects:

• Stable market growth driven by Western European trends and the dynamic development of Polish brands.

Generic Drug Production

Generic drugs make up 85% of prescription medications in Poland, reducing treatment costs and increasing therapy accessibility for more patients.

Leading Manufacturers:

• Polpharma, a market leader in Poland, employs 7,500 people and operates in Poland, Russia, and Kazakhstan.

Benefits:

• The average price of a generic drug is 25% lower than the original, with this difference increasing over time.
• National-level savings enable investments in innovative treatment methods.

Polish medicine continues to evolve, integrating modern technologies and innovative approaches to improve the quality and accessibility of healthcare for all citizens.